Deployment Details:
Release Date: July 29, 2025
Major New Features:
Assistant Permissions & Sharing:
- Streamlined sharing controls: Simplified process for managing who can access your assistants.
- Enhanced permission management: New endpoints for granting, removing, and listing assistant permissions.
- Improved ownership verification: Cleaner access control logic with better security validation.
Advanced Analytics Tools:
Lead Score Analysis
- Lead Score Shapley Manager: New tools for analyzing lead quality and performance drivers
- Demographic & Behavioral Analysis: Tools for understanding lead traits and patterns
- Actionable Recommendations: Get specifics insights on improving lead scoring
Creative Campaign Analytics
- Creative Performance Analysis: New manager for analyzing creative campaign effectiveness
- Content Gap Analysis: Identify opportunities in your creative strategy
- Creative Element Insights: Understand which creative elements drive performance
Improved AI Agent Behavior:
- Image Generation & Iteration: Added ability to regenerate and iterate on AI-generated images for better results
- Smarter Tool Re-execution: Agents are now less stubborn about rerunning tools when you request it, even if they think the input hasn’t changed – giving you more control over the conversation flow.
Infrastructure Updates:
Cost Optimization:
- Datadog LLM Observability: Turned off expensive LLM monitoring to reduce costs
- Slack Notifications: Limited to production environment only to reduce noise
Performance Improvements:
- Database Query Optimization: Enhanced SQL query performance across media optimization functions
- Better Error Handling: Improved debugging and error management throughout the system
- Streamlined Architecture: Modular approach with cleaner separation of concerns
Fire Attachment System (Preview)
We’ve improved our attachment processing infrastructure:
- CSV Upload Support: You can now upload CSV files (this was completely broken before)
- Information Injection: The agent will not be able to answer very specific questions like what value does cell C4 have
- Multi-format Support: Added dedicated processors for images, PDFs, Excel files, HTML documents, and text files
- Current Bug: Attachment work within the current message but aren’t remembered in subsequent messages – this persistence is actively being worked on
