Case Studies

Using basic applicant insights to unlock New student applicants and reallocate millions in resources. Why Data, Done Right, Is a Living Asset—Not Just Another Report Most universities see their data

At the simplest level, segments and personas are generalizations representing groups of individuals. The primary difference between the two is that personas attempt to resolve a group generalization into a

Refuel Agency is a leading performance marketing agency known for scaling results across complex, multi-platform campaigns. As their client base and media mix expanded, so did their data complexity. To

The goal of lead scores – the rankings of customer prospects based on the likelihood to purchase – is to make marketing and sales processes more efficient by signaling a

Refuel Agency specializes in high-impact campaigns for niche communities, including U.S. military personnel and Hispanic audiences. As demand for precision targeting grew, generic AI models fell short. That’s when Refuel

A Fortune Global 500 company—recognized as one of the world’s leading luxury automotive brands—wanted to deepen relationships with U.S. dealerships and accelerate post-pandemic growth. They partnered with a specialized agency

A nationally recognized university was investing heavily in digital marketing but couldn’t effectively convert one of its most important target audiences: military-affiliated students. Despite strong lead volume, engagement dropped off