Release Notes

I talk a lot about AI in the context of marketing and sales, but we know that every industry and

Persuasion angles are nothing new, but they are important when considering how to craft personalized messaging for marketing and sales

Going to let you in on a dirty little secret about messaging. I see businesses of ALL kinds making this

“Persona” is in “personalization.” That’s obvious (and cheesy) I know, but most of us know by now that personas are

As a seasoned AI startup with half a decade’s experience under our belt, we’ve engaged in countless discussions about the

Personally identifiable information, or PII, is self-explanatory and it’s nothing new. It hails from the age of mail-order catalogues and

Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to

Everybody has bias. It’s a universal phenomenon. That’s why confronting biases in AI models and predictions is critically important now.

Sales pipelines everywhere have been hit hard by the pandemic. The previous intakes may no longer apply. Some personas and

Account-based marketing is like sport fishing. Traditional marketing is casting a net. You get more fish. But in sport fishing,