Blogs

As a seasoned AI startup with half a decade’s experience under our belt, we’ve engaged in countless discussions about the implications of AI’s growing influence in both the global and

Personally identifiable information, or PII, is self-explanatory and it’s nothing new. It hails from the age of mail-order catalogues and memberships. PII is data you use to identify — and

Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to create their own personalized experience.  Right now, as you read

Everybody has bias. It’s a universal phenomenon. That’s why confronting biases in AI models and predictions is critically important now. Avoiding the topic can be more detrimental than dealing with

Sales pipelines everywhere have been hit hard by the pandemic. The previous intakes may no longer apply. Some personas and roles have changed. For sales teams, previous approaches that worked

Account-based marketing is like sport fishing. Traditional marketing is casting a net. You get more fish. But in sport fishing, you go after specific fish — big fish. You need

As the digital marketing world braces for the significant email compliance changes set by Gmail and Yahoo in February 2024, it’s crucial for businesses to be prepared. These changes are

How are you doing in your part of the world? How are your family and friends? How’s business going? You may not want to answer that. I get it. COVID-19

The world has changed in such a short period of time. There is no playbook for what we’re going through, except for the sensible thing of acknowledging this time in