Blogs

The basics can often be forgotten or misplaced especially when marketing and sales teams are scrambling to recover or boost numbers in the middle of this pandemic. It’s uncharted territory,

The Cambridge Analytica scandal still makes people paranoid about Facebook, but marketers weren’t really surprised about it. We know how data exchanges work…and that nothing is really free. What was

Before launching into how to interpret a match score, allow me to address how we define one. At a technical level, match scores measure the affinity or likely similarity in

“Be quick, be there, be present.” That’s from Google when they first coined “micro moments” in 2015. With the age of assistance, that’s exactly what marketers should do with micro-moments,

There’s a quote by Maya Angelou that everyone in sales, marketing, and every walk of life should know. It goes like this: “I’ve learned that people will forget what you

Within every organization, there are technology champions and those who like to move more deliberately, even slowly. When time is of the essence, and you need to implement an AI

Interns are an overlooked resource. Rather than looking for a candidate with the most experience, or thinking you can use a GPT to replace one, look for an intern who shows

It shouldn’t be the case that you need to switch jobs to make more money. Employees spend a lot of time getting trained and learning and applying new skills, building

A huge opportunity for AI and HR is using data on peoples’ communication styles, skill sets, company culture, etc., to identify the right roles for the right people. And if