Case Studies

Case Study: From Complexity to Clarity—Wrench.ai’s Impact on National University National University, a leading higher education institution, faced a classic challenge: rising enrollment targets, 20+ paid lead vendors, and a

At the simplest level, segments and personas are generalizations representing groups of individuals. The primary difference between the two is that personas attempt to resolve a group generalization into a

Refuel Agency is a leading performance marketing agency known for scaling results across complex, multi-platform campaigns. As their client base and media mix expanded, so did their data complexity. To

The goal of lead scores – the rankings of customer prospects based on the likelihood to purchase – is to make marketing and sales processes more efficient by signaling a

Refuel Agency specializes in high-impact campaigns for niche communities, including U.S. military personnel and Hispanic audiences. As demand for precision targeting grew, generic AI models fell short. That’s when Refuel

A Fortune Global 500 company—recognized as one of the world’s leading luxury automotive brands—wanted to deepen relationships with U.S. dealerships and accelerate post-pandemic growth. They partnered with a specialized agency

A nationally recognized university was investing heavily in digital marketing but couldn’t effectively convert one of its most important target audiences: military-affiliated students. Despite strong lead volume, engagement dropped off