Blogs

I talk a lot about AI in the context of marketing and sales, but we know that every industry and function will be impacted. Over the next several posts, I’ll

Persuasion angles are nothing new, but they are important when considering how to craft personalized messaging for marketing and sales outreach. Persuasion angles aren’t exactly Marketing and Sales 101; they

Going to let you in on a dirty little secret about messaging. I see businesses of ALL kinds making this one mistake. Not just small mom & pop shops. I’ve

“Persona” is in “personalization.” That’s obvious (and cheesy) I know, but most of us know by now that personas are incredibly helpful in informing teams who their main customer types

As a seasoned AI startup with half a decade’s experience under our belt, we’ve engaged in countless discussions about the implications of AI’s growing influence in both the global and

Personally identifiable information, or PII, is self-explanatory and it’s nothing new. It hails from the age of mail-order catalogues and memberships. PII is data you use to identify — and

Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to create their own personalized experience.  Right now, as you read

Everybody has bias. It’s a universal phenomenon. That’s why confronting biases in AI models and predictions is critically important now. Avoiding the topic can be more detrimental than dealing with

Sales pipelines everywhere have been hit hard by the pandemic. The previous intakes may no longer apply. Some personas and roles have changed. For sales teams, previous approaches that worked