Deployment Details:
Release Date: November 3, 2025
New Data & Analytics Capabilities:
Comprehensive Data Access
- You can now ask your AI assistant to access and analyze data from 15+ new sources in your workspace
Customer Intelligence
- Audience Personas: Get detailed breakdowns of your customer segments, including personality archetypes, persuasion preferences, and brand affinities
- Individual Contact Insights: Look up specific people in your database to see their persona assignments and behavioral profiles
- Demographics & Social Data: Access complete contact profiles including social media information and company details
Marketing Performance
- Campaign Analytics: Review your advertising performance across all platforms with spend, impressions, and conversion data
- Creative Performance: Understand which creative elements and messaging perform best in your campaigns
- Lead Scoring: Access lead quality predictions and see what factors drive high-value prospects
- Attribution Data: Track lead sources, UTM parameters, and campaign attribution to understand your marketing funnel
Advanced Analytics
- Feature Impact Analysis: Discover which factors most influence your lead scores and customer behavior
- Performance Overviews: Get executive-level summaries of your creative performance, lead quality, and media optimization
- Cost Analysis: Review cost-per-lead metrics and ROI across your marketing efforts
Smart Data Retrieval
- Natural Language Queries: Simply ask for what you want – “Show me campaign performance last 60 days” or “What’s John Doe’s persona?”
- Intelligent Results: The AI automatically selects the best data source and format for your question
- Flexible Pagination: Control how much data you see (1-100 records) and navigate through large datasets
Enhanced AI Experience: Better Conversations
- Improved Memory: More reliable handling of conversation context and file attachments
- Smarter Responses: Enhanced ability to understand complex data requests and provide relevant insights
- File Support: Better processing of uploaded documents and data files
Faster Performance
- Quicker Data Access: Faster response times when accessing your analytics and customer data
- More Reliable Service: Improved system stability with better error handling and recovery
- Reduced Downtime: Enhanced monitoring means issues are caught and resolved faster
What This Means for You:For Marketing Teams:
- Get instant insights into campaign performance without waiting for reports
- Understand your audience segments and tailor messaging accordingly
- Track lead quality and optimize your acquisition strategies
For Sales Teams:
- Access detailed prospect information and persona insights before calls
- Understand lead scoring factors to prioritize your outreach
- Get complete contact histories including marketing touchpoints
For Leadership:
- Request executive summaries of marketing performance on-demand
- Understand ROI and cost efficiency across all marketing channels
- Get data-driven insights for strategic decision making
Improved Reliability
- Better Error Handling: Clearer error messages and more graceful recovery when something goes wrong
- Enhanced Monitoring: Faster identification and resolution of any service issues
- Improved Uptime: More stable service with better handling of high-traffic periods
The Bottom Line: Your AI assistant can now access significantly more of your business data and provide deeper, more actionable insights. Whether you need a quick campaign overview or detailed customer analysis, you can get answers through simple conversation instead of digging through multiple dashboards and reports.