TL;DR
This update delivers consistent ad creative scoring, eliminates duplicate creatives across your library, and ensures competitor intelligence stays accurate and current — giving you a cleaner, more reliable view of creative performance across all your campaigns.
What’s New
Automated Competitor Creative Analysis
The AI analysis pipeline now reliably runs every time new competitor data is collected, so your competitive insights are always based on the latest available information. You no longer need to manually trigger a refresh after a competitor scrape completes — insights update automatically.
Improvements
Consistent Ad Creative Scoring
The same ad creative evaluated multiple times now returns identical scores, giving you a reliable basis for comparison and decision-making. Score variance of 30+ points on identical creatives has been eliminated. Creatives that score low now display their true score rather than being overwritten with an inflated estimate, and thumbnail scores align with overall summary scores across every creative’s detail view.
Unified Creative Library — No More Duplicates
Ad images uploaded across different campaigns or time periods are now recognized as a single image. Your creative library no longer shows inflated counts or split performance scores. Creative performance is calculated against a single, consolidated record per image — giving you a more accurate view of how each creative actually performs via Serendipity AI Creative.
Smarter Deduplication Across Shared Assets
Ads sharing the same image now receive a single, consistent analysis result rather than independent runs that could produce varying scores. Processing time for large campaigns with reused creatives is reduced, as each unique image is analyzed exactly once. All ad IDs mapped to the same asset automatically receive the same score, ensuring your reporting reflects a unified view of performance.
Cleaner Competitor Intelligence
Each unique competitor ad image now appears exactly once in your account, regardless of how many advertisers share the same visual. Browsing competitor creatives is faster and less cluttered, with no repeated entries inflating your view.
Bug Fixes
- Resolved score variance of 30+ points when the same creative was evaluated multiple times
- Fixed low-performing creatives being overwritten with inflated score estimates
- Resolved thumbnail scores not matching overall summary scores in creative detail views
- Fixed duplicate ad images appearing as separate entries across campaigns
- Resolved competitor ad images appearing multiple times in creative libraries
- Fixed AI pipeline not triggering automatically after competitor data collection
- Resolved ad image downloads failing silently across all environments
What This Means for You
Marketing teams: You can now trust your creative scores at face value — consistent scoring and a deduplicated library mean your A/B testing decisions are based on accurate data, not artifacts.
Sales teams: Share creative performance reports with confidence, knowing scores are consistent and competitor benchmarks are current and accurate.
Leadership: Automated competitor analysis and cleaner creative data reduce manual oversight and give you a more reliable view of your competitive landscape through the Analytics Agent.
