Blogs

There’s a quote by Maya Angelou that everyone in sales, marketing, and every walk of life should know. It goes like this: “I’ve learned that people will forget what you

Within every organization, there are technology champions and those who like to move more deliberately, even slowly. When time is of the essence, and you need to implement an AI

Interns are an overlooked resource. Rather than looking for a candidate with the most experience, or thinking you can use a GPT to replace one, look for an intern who shows

It shouldn’t be the case that you need to switch jobs to make more money. Employees spend a lot of time getting trained and learning and applying new skills, building

A huge opportunity for AI and HR is using data on peoples’ communication styles, skill sets, company culture, etc., to identify the right roles for the right people. And if

I talk a lot about AI in the context of marketing and sales, but we know that every industry and function will be impacted. Over the next several posts, I’ll

Persuasion angles are nothing new, but they are important when considering how to craft personalized messaging for marketing and sales outreach. Persuasion angles aren’t exactly Marketing and Sales 101; they

Going to let you in on a dirty little secret about messaging. I see businesses of ALL kinds making this one mistake. Not just small mom & pop shops. I’ve

“Persona” is in “personalization.” That’s obvious (and cheesy) I know, but most of us know by now that personas are incredibly helpful in informing teams who their main customer types