
Wrench.ai Launches Creative Content AI: Content Generation for Marketing & Sales at Scale
SALT LAKE CITY – March 30, 2023 – PRLog — Wrench.AI, a provider of AI-driven marketing and sales solutions, is excited to announce the launch of its new Creative Content AI. This content-generating tool is

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever
The World Economic Forum’s “Future of Jobs” report four years ago listed emotional intelligence (EQ) as a top skill for 2020. The prediction turned out right. It’s not surprising, with

Why Behavioral Segmentation Matters More Than Demographics
We published this blog post in October of 2019, and the notable difference between then and now is that AI-based tools have only become more ubiquitous. Behavioral segmentation still matters

Using AI to do business mid-crisis and beyond
There’s no question that marketing and sales teams will increasingly use AI technology for creating and delivering content. It will be disruptive, yes, but it’s not about replacement. It’s about

Transform Your Marketing with Personalization Based on Customer Preferences
Everything we do starts with customer preferences. What channels do your users prefer? Which types of communication? How do they like to be talked to? That’s all kind of well

This is a Good Time to Revisit Your Value Proposition
The basics can often be forgotten or misplaced especially when marketing and sales teams are scrambling to recover or boost numbers in the middle of this pandemic. It’s uncharted territory,

The shift toward guarding customer data will boost influencer marketing
The Cambridge Analytica scandal still makes people paranoid about Facebook, but marketers weren’t really surprised about it. We know how data exchanges work…and that nothing is really free. What was

The Science of Match Scores: Predicting Customer Engagement
Before launching into how to interpret a match score, allow me to address how we define one. At a technical level, match scores measure the affinity or likely similarity in

The rise of micro-moment: tiny moments, BIG impact
“Be quick, be there, be present.” That’s from Google when they first coined “micro moments” in 2015. With the age of assistance, that’s exactly what marketers should do with micro-moments,